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Achtenhagen & Borchardt

 

The Cole Building

 

1905     click to enlarge

 

1894

03 16       ACHTENHAGEN & BORCHARDT OPENED at 201 E Main in 1894

R. Achtenhagen's opening at his place of business in Cole’s block last Monday was a grand success in every respect.  The place was crowded with anxious buyers from morning until late in the evening, and all admired the elegant stock and especially the low prices at which it was offered for sale.  The fine display in the show window was very attractive, and was admired by everyone who saw it.  Mr. Achtenhagen is certainly a subject for congratulations on the success of his opening, and a beginning so successful is a fine indication of a good business career to follow.      WG

 

1901

1901, compared to 1909, 201 E Main, WHS_006_992b

 

1905

1905, General Merchandise, 201 E Main

 

c.1906

1906c, 201 E Main, WHS_006_950

 

1908

1908, General Merchandise, 201 E Main, WHS_005_114

 

1909

1909, 201 E Main, WHS_008_074

 

1913

201 E Main, general store

 

1915

10 05       GOING OUT OF BUSINESS

      WILL CLOSE OUT THEIR ENTIRE STOCK

           Big Sale Starts on the 11th

 

Achtenhagen & Borchardt, corner of Main and Second streets, dealers in general merchandise, have decided to go out of business and with that end in view will hold a price-smashing sale, which will begin on Monday, October 11.

 

The sale is in charge of J. C. Pirath & Company of Chicago.  Mr. Pirath is here himself and is personally launching the monster sale and looking after the advertising.  He is a past master in the business and is sure to make a success of the undertaking.  

 

All the goods in the establishment will be marked at such ridiculously low figures that everything will “go like hot cakes.”

 

The lease of the firm expires December 1 and it is fully expected the entire S20, 000 stock and fixtures will be closed out by that time, as everything is to be offered at prices that are bound to move the goods speedily.

 

This is to be a genuine closing out sale and no sham about it.  It comes right at the beginning of the season when all can get the full benefit of thrifty buying.

 

The prudent buyer will be on the job early and it will be to their advantage to do so, for all goods will be sold off as early as possible and when the big stock is reduced to a certain stage, the balance will be sold off in bulk.  None should wait till the eleventh hour and expect that they can take advantage of this gigantic sale.

 

This store is one of the oldest mercantile establishments in the city, Mr. Achtenhagen having been in business years.  Mr. Borchardt having been associated with him for the past twelve years.

 

The word of these men is as good as their bond, and when they say that they can save buyers from 25 to 75 per cent it may be depended upon.  Remember, this big sale begins next Monday.  Drop in and see how far the dollars will reach.      Watertown Weekly Leader, October 05, 1915

 

10 07       ACHTENHAGEN & BORCHARDT CLOSING OUT

NOTICE:

 

ACHTENHAGEN & BORCHARDT CLOSING OUT

 

The doors of the store are closed and the stock has been turned over to J. C. Pirath & Co. of Chicago, who are to rush the selling off of everything, including fixtures, as quick as possible. 

 

LOW CUT PRICES.

 

The orders to the sales manager are no half measures, but are empathic and leave no doubt as to the extent of price cutting in order to dispose of everything during the next two weeks.

 

Selling begins Monday, Oct. 11, 8:30 Sharp

 

Large double-page circulars are being mailed to every house for miles around – if you have not received one call up the store and one will be mailed at once.  The circulars quote the prices from all lines and will show you just the amounts you can save.

 

Be sure and tell your friends about it, you will do them a favor, and you will also meet friends here from miles around.

 

25 Extra Sales People Wanted.   Apply at Once.     WG

 

c.1918

ACHTENHAGEN & BORCHARDT SIGNAGE (ghost sign)

       closed in 1915

 

 

 

Cross Reference:

Chapter on Cole Building  

 

 

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