website watertownhistory.org
ebook History of Watertown, Wisconsin
Achtenhagen & Borchardt
The Cole Building
1905 click to enlarge
1894
03 16 ACHTENHAGEN & BORCHARDT OPENED at 201 E Main in 1894
R. Achtenhagen's opening at
his place of business in Cole’s block last Monday was a grand success in every
respect. The place was crowded with
anxious buyers from morning until late in the evening, and all admired the
elegant stock and especially the low prices at which it was offered for
sale. The fine display in the show
window was very attractive, and was admired by everyone who saw it. Mr. Achtenhagen is certainly a subject for
congratulations on the success of his opening, and a beginning so successful is
a fine indication of a good business career to follow. WG
1901
1901, compared to
1909, 201 E Main, WHS_006_992b
1905
1905, General
Merchandise, 201 E Main
c.1906
1906c, 201 E Main,
WHS_006_950
1908
1908, General
Merchandise, 201 E Main, WHS_005_114
1909
1913
201 E Main, general store
1915
10 05 GOING OUT OF BUSINESS
WILL CLOSE
OUT THEIR ENTIRE STOCK
Big
Sale Starts on the 11th
Achtenhagen &
Borchardt, corner of Main and Second streets, dealers in general merchandise,
have decided to go out of business and with that end in view will hold a
price-smashing sale, which will begin on Monday, October 11.
The sale is in charge of J.
C. Pirath & Company of Chicago. Mr. Pirath is here
himself and is personally launching the monster sale and looking after the
advertising. He is a past master in the
business and is sure to make a success of the undertaking.
All the goods in the establishment will be marked at
such ridiculously low figures that everything will “go like hot cakes.”
The lease of the firm expires December 1 and it is
fully expected the entire S20, 000 stock and fixtures will be closed out by
that time, as everything is to be offered at prices that are bound to move the
goods speedily.
This is to be a genuine closing out sale and no sham
about it. It comes right at the beginning
of the season when all can get the full benefit of thrifty buying.
The prudent buyer will be on the job early and it will
be to their advantage to do so, for all goods will be sold off as early as
possible and when the big stock is reduced to a certain stage, the balance will
be sold off in bulk. None should wait
till the eleventh hour and expect that they can take advantage of this gigantic
sale.
This store is one of the oldest mercantile
establishments in the city, Mr. Achtenhagen having
been in business years. Mr. Borchardt
having been associated with him for the past twelve years.
The word of these men is as good as their bond, and when
they say that they can save buyers from 25 to 75 per cent it may be depended
upon. Remember, this big sale begins
next Monday. Drop in and see how far the
dollars will reach. Watertown Weekly
Leader, October 05, 1915
10 07 ACHTENHAGEN & BORCHARDT CLOSING OUT
NOTICE:
ACHTENHAGEN & BORCHARDT CLOSING OUT
The doors of the store are closed and the stock has
been turned over to J. C. Pirath & Co. of Chicago,
who are to rush the selling off of everything, including fixtures, as quick as
possible.
LOW CUT PRICES.
The orders to the sales manager are no half measures,
but are empathic and leave no doubt as to the extent of price cutting in order
to dispose of everything during the next two weeks.
Selling begins Monday, Oct. 11, 8:30 Sharp
Large double-page circulars are being mailed to every
house for miles around – if you have not received one call up the store and one
will be mailed at once. The circulars
quote the prices from all lines and will show you just the amounts you can
save.
Be sure and tell your friends about it, you will do
them a favor, and you will also meet friends here from miles around.
25 Extra Sales People Wanted. Apply at Once. WG
c.1918
ACHTENHAGEN & BORCHARDT SIGNAGE (ghost sign)
Cross
Reference:
History of Watertown, Wisconsin