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Watertown Shoe Company

416-422 S First

Factory:  First St, opposite Spring St

Retail Store:  608 Main

 

Ferdinand Schmutzler, founder

Ulrich Habhegger, president

 

 

1891

03 18       SIGNIFICANT SHIPMENT

The Watertown Shoe company made a shipment Saturday of a carload of shoes to Haase & Son, of Oshkosh.  Orders like these speak well for the business of the company.    WR

 

1894

01 03       The Watertown Shoe company have been receiving some nice orders for their goods lately.  One day last week a $2,000 stock was sold to a single firm in Stoughton.   WR

 

04 27       SPECIAL SALE EVENT

The special sale of the Watertown Shoe Co. (retail) which has been going on since Tuesday of this week has been a decided success.  Crowds of people flocked daily to the company's store, and all go away delighted with their purchases.  Men's, women's and children's goods, of all sizes, styles and finish, and at all prices, are there in great quantities, and the display is so fine that it attracts; everybody to buy.  Go and see for yourself.    WG

 

10 17       Business for the Watertown Shoe company is on the increase and the directors have deemed it necessary to enlarge the plant.  Consequently a brick addition, 31x48 1/2 feet in size, is being erected on the south part of the factory, to consist of two stories and a basement.  When this is completed the office and the stock room will be transferred to it, thus giving the entire old building over to the workshop.  Directors W. Gorder and G. Schmutzler, who own the building, are erecting the new part, and the work will be rushed to completion.   WR

 

10 24       The Watertown Shoe company will have their big annual fall shoe sale within the coming two weeks, this time combining it with -their much talked of yearly sample sale.  It will be remembered how, at their last sale, their store was crowded at all times.  This goes to show that conservative advertising, and giving the public exactly what they advertise, is the proper way to gain the public confidence.  It may be predicted that the coming -sale will be as successful as previous ones.   WR

 

1902

     

 

 

Image Portfolio

Click upon to enlarge

      Watertown Shoe Factory, Weltburger, 03 29 1890, drawing

 

      Watertown Shoe Factory, Weltburger, 03 29 1890, drawing

 

 

Cross References:

Beal & Torrey

 

 

 

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History of Watertown, Wisconsin

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